to Generate more sales QUICKLY?
& Release Process
will improve the profitability of your current sales process,
Shorten sell cycles at the same time.
coach individuals, present workshops, and develop prospect mining systems for
companies that want to make how they sell more effective.
program, CATCH & RELEASE is NOT SALES TRAINING.
is a program that teaches companies that all prospects are not equal, and shows
salespeople how to quickly identify their best and worst prospects.
CATCH & RELEASE creates a filter system that keeps costly sales
resources from being wasted on marginal prospects while identifying MORE
& Release is totally scaleable. It’s
a process that works for sole proprietors as well as multi-million dollar
we work with you, we’ll focus on four things:
Generating a detailed evaluation
of your current customer base and product/service offering.
Developing a crystal clear
definition of the perfect customer/prospect and what it IS
Putting prospects in front of your sale people
that look like and buy like your best customers.
Providing a baseline of process
predictability from custom pilot projects.
we’re finished, you will have….
…found add-on business you
didn’t have before.
…improved the profitability of
your business mix.
…shortened the average sell
cycle from discovery to close, and
…developed momentum to carry
this efficiency into your future.
NO™ has developed several methods for you
to learn and ‘test-drive’ it’s Catch & Release Process. You may
start at any level below, and stop at any level.
Level I, Coaching:
NO™ has developed a one-on-one version of Catch & Release to help the sole
proprietor or individual practitioner learn how to discern which prospects are
worth spending valuable time, energy and money on. Further, you will
develop skills for quickly discovering the prospects that are NOT going to help
you get to that next level, and avoiding the costly mistakes of over-qualifying
potential new business. Level I is also an efficient way for one or more
managers in an organization to ‘get their feet wet’ in this unique new
process. Includes two half-day sessions (either in person or telephonically),
workbook, and 6 months telephone coaching and follow-up.
Level II, Workshop:
NO™ brings the Catch & Release concept into your company. This is a
half day or full day program designed to give the organization all the knowledge
it needs to set off and build it’s own Catch & Release program. Up
to 20 participants, materials, workbooks included.
Level III, Pilot Project:
NO™ prove the concepts you’ve learned. In 90 days you will know
exactly how the Catch & Release program will work for your company in your
market. And if you should decide not to build your own system, you will
still end up with a vastly improved prospect list, a clear understanding of who
in the marketplace is NOT a prospect for you, and some very qualified
Level IV, In-house System:
the statistical outcomes from the Pilot Project, you decide a Catch &
Release system is right for your organization. What next? Using the
system parameters developed in the Pilot Project,
NO™ will assess your
organizations prospecting needs and install that system including manpower on
your premises. This will include finding and training the appropriate
personnel, training the management of that personnel and developing the feedback
and adjustment systems necessary to keep your Catch & Release program
up-to-date and effective.
In addition to the above programs, the faculty of
NO™ are speakers and breakout facilitators on using the
many areas such as Hiring and Retention, Women in Business, Managing Change and
Career, Lowering Manufacturing Error Rates (Six Sigma) as well as the Sales
A Case Study . . .
|Susan Bishop started Bishop Partners with the aim of making it the best boutique
executive-search firm in the business. Specializing in television, radio, and publishing
industries, her plan was to beat out her larger, established competitors through superb
execution. Great service would lead to happy clients, which would lead to more business,
which would keep clients happy, which would lead to even more business. A virtuous circle,
Read about this Harvard Business Review
"First Person" Article
Power of Saying NO"
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